A diversified short-term insurance provider sought to reinvent the way it provides services to its customers through digital technology. The company felt the imperative to digitally transform the business model to remain perpetually relevant to customers and eradicate cost from their manual business processes.
The challenge for the company was that they address multiple market segments, with multiple product offerings selling through both direct and indirect channels. They had tried the traditional approach of building out disparate digital channels and offerings, but found that this could not deliver the market impact they expected. What was required was a complete digital transformation of their value chain.