Core Functionality

The ComUnity Platform core functionality is achieved through three key concepts: Harness, Choreograph, and Proliferate.

The ComUnity Platform enables developers to plug into existing structured data, unstructured data and metadata sources and leverage these to build omnichannel applications off a single application build.

By using the Platform Developer Toolkit, a developer can follow a declarative approach to creating the server-side of the application and UX Designer to define the client UI. The ComUnity Platform will then generate the client builds and interfaces for all mobile, computing and web platforms including:

  • Native Apps: Windows 10, iOS, Android, Feature phones (MIDP2)
  • Web Apps: All mobile, PC and console browsers (HTML5 + XHTML MP 1)
  • Social Media and other 3rd Party applications
  • Internet communications systems: Instant Messaging, Chat & Email
  • Telecommunications protocols such as SMS, MMS, USSD

The Platform Core, and associated Platform Services, comprise a next-generation service delivery platform that deals with the packaging, distribution, delivery, and management of omnichannel applications (see Figure 2). This is managed in line with the user profiles (who are they, what communities do they belong to, what services are they eligible for, etc.) and posture (channel, device, operating system, application platform, security clearance, etc.).


The ability of the ComUnity Platform to translate and manage application experiences to the broadest array of UX, and access scenarios, enables Platform tenants to rapidly scale the reach, relevance, and impact of digital initiatives.

ComUnity’s unique platform architecture rapidly increases the rate of innovation and responsiveness in servicing audiences over mass-market communications infrastructure. At the same time, there is a great reduction in the cost of building and owning separate code bases for the multitude of access scenarios available to users in the digital age.


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